by admin on October 16, 2009
Why SEO is so important?. It is a question that a numerous people still keep asking themselves. At this point, it should be obvious that Search Engine Optimization play a very important role on any successful website. It is the search engines that finally bring your website to the notice of the prospective customers.
When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.
Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.
Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.
It is the Keywords that play an important role than any expensive online or offline advertising of your website.
It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
• The first option is they find their site through a search engine.
• Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
• Occasionally, they find a site by hearing about it from a friend or reading in an article.
Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.
by admin on October 12, 2009
According to new guidelines from the Federal Trade Commission (FTC), bloggers who fail to disclose that they have received freebies when they write about a product can now be fined up to $11,000 per post. The new FTC Guide Concerning the Use of Endorsements and Testimonials in Advertising argues that any post of a blogger who receives “cash or in-kind payment to review a product” should be considered an endorsement. Because these posts are now officially considered endorsements, bloggers who receive freebies must now disclose this fact on their site.
Freebies and the Independent Blogger
While the FTC will obviously have a hard time enforcing these regulations, there can be no doubt that marketers regularly approach independent bloggers (and especially mommy bloggers) with freebies. When bloggers accept these exchanges, they may not always disclose them in the posts that result. So, while bloggers who are involved in these schemes often tend to say that they would have reviewed the product anyway or that their reviews are often critical, there can be little doubt that payments and freebies influence these stories.
These new rules and rather large fines should bring some bloggers and marketers into line, though others will surely continue to push the ethical boundaries. And blogging Payola is unlikely to go away completely because of these new rules.
This marks the first time the FTC has updated endorsement and testimonial rules since 1980. The new rules also take on celebrity endorsements. If celebrities endorse a product and make false or unsubstantiated claims, or don’t disclose ‘material connections’ between themselves and the advertisers in ads and outside the context of the ads (talk shows, social media, etc.), these celebrities can be held liable under the FTC Act. Judging from this, it would seem that celebrities who tweet about a product they endorse are now risking large fines.
Written by Frederic Lardinois
http://www.readwriteweb.com
by admin on October 6, 2009
By now I think most people in the world are online or have access to the internet. What most don’t know is that there is a huge amount of income to be made!
For those that are aware of this, you’ll know that most courses and products for sale only offer the theory behind this. They don’t offer to show you how to actually set up and make money online INSTANTLY.
However now you are about to receive the full solution you desire! This step by step training is brought to you courtesy of Matt Benwell. He is the creator of a system called Google Secret Loophole.
Now Matt only started earning money online in mid 2007. Previously he had a job in finance and was in so much debt that he couldn’t afford to buy or do anything. However, Matt was desperate to get out of this situation.
He had tried every hair brained “get rich quick” scheme out there that the guru’s were pushing.
The results …well they weren’t good!
After months of losing money he decided enough was enough and started developing his own formula.
It took a few months until it was prefected but Matt now earns over $20,000 per month using his INSTANT profit formula.
And now there’s good news …Matt is releasing his proven techniques to a select few …the places are limited, so you need to get in quick.
Now I’m a member of this site and let me tell you, it’s amazing. I was struggling to make any money online and was ready to give it all up. But I thought I’d give it one last chance and give Matt’s Google Secret Loophole a go.
I’ve only being using it for a few weeks and have already made more money from using this method from Matt’s site, than I have in 4 years trying to use other online make money products. Using this site I easily set up my own income stream and started seeing a return with a few hours.
One thing that may put a few of you off is that Matt isn’t a professional speaker. He’s just a normal guy from the UK.
Other than the great step by step video tutorials, he’s also offering some amazing software that has cost him over$8,000 in development. This software is amazing and makes the process run like clockwork. This finally gives people like you and me the package and solution we desire.
Google Secret Loophole is a breath of fresh air and I highly recommend it to anyone wanting to make easy money online
by admin on September 2, 2009
There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.
Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.
If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.
Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.
Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.
Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.
by admin on August 29, 2009
Stuck in an auto responder rut with only your eZine going out regularly? Get out of the rut with some of these ideas for improvements.
1. Provide back issues of your eZine archives via your auto responder instead of hosting all your archives online. This will give your subscribers and web site visitors easy access to them and offers a chance to include graphics, audio and video and other components all rolled up in .pdf files for quick, easy download.
2. Help with tech issues and publish your entire web site, save it in a pdf file, and load it into an auto responder. Sometimes visitors don’t have enough time read your entire site or they lose their Internet connection or time online. So this way, they could print it out and read it offline.
3. You could offer your eBook via an auto responder. Often your visitors won’t have to download it or have the software to read it right away, so this way they can take it “to go”.
4. For a handy - -and nice legal - touch, you could include the terms and conditions to purchase transactions and load them into an auto responder that is triggered with each purchase. This could include return policies, purchases, refunds etc.
